Targeting the Right Audience With Your SMS Messaging 

If you’re running an organization, you must ensure that clients keep coming to you. One way of doing that is by using omnichannel solutions like Mitto and sending SMS reminders to customers. Some organizations prefer sending email reminders over SMS reminders, but the latter is more effective: A study reveals that 98% of people are more likely to open their SMS than their emails. That’s why enterprises should focus more on SMS campaigns for a chance to grow.

Remember, your SMS campaigns will only work if you craft them well. Before discussing how to write effective ones, you need to understand how omnichannel solutions like Mitto work.

How Omnichannel Solutions Facilitate the Sending of SMS Texts

An omnichannel solution uses an SMS application programming interface, which comprises different applications that communicate with each other. Since the system automatically sends texts to clients, you can have time for other duties at work.

The SMS API is able to carry out its function because it’s connected to an SMS gateway. This gateway lets a computer send or receive texts between local and international telecommunication networks via a short message peer-to-peer interface.

Several services enable businesses to create an API. Some sites allow you to send texts to many or a few people. It’s up to each enterprise to know its exact number of clients. However, having an API developer create one may be better than a company creating its own, which may be easily hacked. As a result, hackers could spam clients with unnecessary messages.

How To Write a Good SMS Campaign Message

Personalization is key. Clients tend not to take automated, generic texts seriously. An SMS addressing a customer as “Dear customer” rather than by name may be seen by a client as a sign of laziness or a lack of care about them as an individual. As a result, they may conclude that you won’t be effective in helping them with any problems. That’s why messages need to be as personalized as possible.

Avoid text-speak. It’s OK to text “tysm” instead of “thank you so much” when messaging friends or family. However, a company that wants to be taken seriously should avoid using text-speak when messaging prospects and customers. It makes an enterprise look unprofessional, or that it’s trying too hard to be trendy.

The point of a campaign message is for a client to spend money on goods or services. That’s why an enterprise must use words conveying a strong sense of urgency and provide a call to action. Examples of good calls to action include: “Sign up now,” “Don’t miss out,” or “Lowest price.” Without them, clients would read your message the same way they would read a newspaper: putting it aside when finished.

Some companies believe in giving as many details as possible in SMS messages. However, they often get carried away and deliver a text that’s too long. Clients will be more likely to ignore the message if they have to scroll to get to the offer. To keep them hooked, use around 22 to 40 words. 

It’s wise for an organization to be aggressive in marketing itself. Unfortunately, some companies take things to extremes by sending endless texts to clients. If a business has an interested client, blowing up their phone with 10 SMS messages daily may chill that warm lead to unsubscribe. 


Some organizations focus on online and television advertising yet leave out SMS. Considering nearly everyone has a phone, that’s a bad idea. SMS campaigns can reach and persuade a much wider audience. However, you’ll only win over people if you keep your texts as captivating as possible.

Still, organizations can’t just send SMS messages to everyone — and that’s not just because it’s illegal to message anyone who hasn’t opted in. You still need to target the appropriate audience. That means for your messaging to work, you need to build a targeted subscriber list. Some companies buy SMS lists from third-party sellers, but doing so could trigger spam-detection tools. To drive conversions and engagement, craft effective SMS campaigns. Now’s the time to incorporate them into your marketing strategy.

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